
Roy L. Simpson | RN, DNP, DPNAP, FAAN, FACMI
Chief Marketing Officer
Dr. Roy L. Simpson is a globally recognized leader in nursing informatics and executive nursing leadership, with over 45 years of experience advancing healthcare innovation across academia, corporate leadership, and multihospital systems. His expertise spans big data analytics, IoT in healthcare, workforce development, and informatics-driven decision-making, all aimed at enhancing patient outcomes and nursing efficiency.
A prolific scholar, Dr. Simpson has authored 600+ peer-reviewed articles, three books, and numerous presentations, establishing himself as a thought leader in nursing informatics, healthcare technology optimization, and nursing governance. His research, including NIH-funded studies on pressure ulcers and clinical decision support, underscores his commitment to leveraging technology for patient safety.
In corporate leadership, he pioneered the HBOC Nurse Scholars Program (now McKesson), advancing health informatics education for nursing executives. He has also chaired expert panels for the American Academy of Nursing, AONL, and HIMSS, shaping informatics policies, vendor alignment strategies, and technology adoption in nursing practice.
Recognized with prestigious accolades—including the Virginia K. Saba Award (Sigma Theta Tau), the President’s Award (AAN), and the Mae McGinnis Award (NYU)—Dr. Simpson is a Fellow of the American Academy of Nursing, the American College of Medical Informatics, and the New York Academy of Medicine.
Through consulting, Dr. Simpson provides strategic insights on nursing governance, digital learning, workforce optimization, and informatics-driven operational excellence, helping organizations improve healthcare delivery, leadership development, and patient-centered innovations.